Amazon prime student · FROM Missing to must have
ART DIRECTION & GRAPHIC DESIGN
Amazon Prime Student offers university students exclusive access to a wide range of benefits, including free two-day shipping, streaming of movies and TV shows, and discounts on select items. With a six-month free trial and 50% off the regular Prime membership, it’s a cost-effective way for students to enjoy the perks of Amazon Prime.
For a new college student, adjusting to life at school can be overwhelming, to say the least. The anxiety of navigating a new place, making friends, and, of course, keeping up with classes can be a lot to handle.
Whether it’s their first time living away from home or they’ve already spent time on their own, the transition to college comes with its fair share of stressors. In the midst of the chaos of moving into a dorm, things are bound to be forgotten, misplaced, or completely overlooked.
So, how can we help ease this stress? By offering a simple solution.
With Amazon Prime Student, you can go from missing essentials to must-haves. everything and more to set you up for success throughout your semester and beyond.
Across social media channels, we will target advertisements toward college students, highlighting the free six-month trial offer. This allows each customer to experience our product for a full semester and see firsthand how it can make a difference in their daily life.
In addition, we have created a unique feature within our Amazon mobile app that utilizes augmented reality technology and the user’s mobile phone camera. Through the app, users can scan their dorm room and receive customized product recommendations that fit their space. They will also have the option to purchase these products and take advantage of the Amazon Prime Student trial.
This feature provides a unique, interactive way for students to engage with our service while offering a practical solution for their college needs.
To enhance the student experience across university campuses in the U.S., we will strategically place Amazon Prime vending machines outside dorm buildings during move-in. These vending machines will be stocked with essential items students often forget, such as Command strips, pens, pencils, toiletries, and other must-haves, ensuring they have everything they need right at their fingertips.
Each product in the vending machine will come with a QR code card, seamlessly directing students to sign up for the Amazon Prime Student trial. This direct access simplifies the process, making it easy for students to unlock the benefits of Prime right when they need it most.
Adding an element of surprise and excitement, select vending machines will randomly dispense high-value products like Apple AirPods as students make purchases. This giveaway will drive engagement, generate buzz, and create a memorable experience that students will share with their peers.
By combining convenience, exclusivity, and excitement, this initiative not only provides immediate value to students but also reinforces Amazon’s presence as the go-to solution for their college needs, anytime, anywhere.