BURTON · BEYOND ALL LIMITS
ART DIRECTION & GRAPHIC DESIGN
Burton Snowboards, founded in 1977, has been a pioneer in the snowboarding industry, revolutionizing the sport with innovative designs and cutting-edge technology. Burton continues to lead the way in snowboard gear and apparel, shaping the future of snowboarding for athletes of all levels.
I clock in at 8 and clock out at 5. All of my peers are unhappy, and I find myself becoming more like them each day. Every day, the same monotonous routine.
Maybe I’m meant for more than a life of routine and repetition. Maybe, just maybe, there is something more out here. Something that can teach me more about myself, my strengths, and even my weaknesses.
The blank canvas of an untouched powder run offers a chance— a chance to push myself, a chance to reject the passivity of a comfortable life, to defy the expectations my insecurities try to impose, and the opportunity to break the mold that has held me in place.
When I fall, I get up. I rise because the only way is down the mountain.
When I reach the bottom, I look up and know that I’ve conquered— that i have carved a new path.
That is what it truly means to push beyond all limits.
With events held at various ski resorts across the United States, Burton hosted a series of pop-up events where a group of Burton Team Snowboarders came together to discuss snowboarding culture, participate in competitions, and, most importantly, build a sense of community within the snowboarding world. These events were designed to inspire riders to push beyond their practical abilities on the mountain, by providing support for their mental and emotional wellbeing as snowboarders.
We promoted the “Beyond All Limits” events through social media, using posts, stories, and reels to spread the word and generate excitement. Our social media strategy not only highlighted the events themselves but also showcased the unique aspects of the snowboarder experience, from behind-the-scenes footage to inspiring moments captured on the mountain. Through engaging content, we aimed to connect with riders of all levels, encouraging them to join the community and participate in the discussions and competitions. The goal was to create a sense of belonging, making snowboarding more than just a sport, but a lifestyle that supports both personal growth and emotional resilience.