GENERATIONS BANK
Creative DIRECTION, GRAPHIC DESIGN, ILLUSTRATION & Photography
Generations Bank is a full-service community bank, based out of Northwest Arkansas, with locations spanning across Arkansas and Missouri.
I worked as the Creative Marketing Specialist for Generations Bank. I was responsible for the creative direction, graphic design, photography, and videography for the bank. In addition, I produced the bank’s podcast, The Next Generation.
project spotlight
where your new banking adventure begins
As each day passes, the world around us transforms, sometimes beyond recognition. THE INEVITABILITY OF CHANGE GREETS US WITH EVERY SUNRISE. Technology advances, economies shift, and life’s unpredictable nature always seems to throw new challenges our way.
Yet, amid all the changes, one thing has always remained certain: the power of COMMUNITY. The power of COMING TOGETHER WITH each other when the road ahead feels uncertain.
It is A RICH legacy of change, growth, and resilience that brings us here, to this moment. 117 YEARS, YET HERE WE ARE AT a new beginning. A moment when the past meets the future. Where tradition is honored, but the possibilities of tomorrow stretch out before us. A CHANCE TO JOIN ALONGSIDE YOU.
This is where your new banking adventure begins.
ThE INSPIRATION
Traditional banking visuals are often perceived as sterile and impersonal, which is far from the reality at Generations Bank. With a legacy dating back to 1907, the bank has continually adapted to meet the evolving needs of its customers, offering personalized service at every stage of their financial journey.
I sought to humanize the brand and introduce warmth, approachability, and life into their identity. To break away from the typical corporate banking look, I utilized a clean and minimalist illustration style. This approach not only embodied the bank’s fresh outlook but also allowed for flexibility across various platforms.
THE WORK
To ensure the campaign reached customers wherever they interacted with the brand, we launched the visual assets across multiple touch points. This included social media channels, in-branch signage, print materials, newspaper advertisements, website pop ups, and audio advertisements. Each element worked together to maintain a consistent brand voice and visual style, ensuring that the message was impactful and memorable across every customer interaction.
