NEW HEIGHTS WORSHIP
Creative direction, BRANDING & GRAPHIC DESIGN
New Heights Worship is the collective of musicians from New Heights Bentonville Church in Bentonville, Arkansas. I had the opportunity to create a visual identity for the worship team as they released their original music on various streaming platforms. The challenge of this project was striking a balance of an identity that was both aligned with the church's existing branding while also establishing a unique and distinct presence for the worship team on its own.
Explore New Heights Bentonville here.
where two or more gather, he is there.
the church exists as a space to bring together people from every walk of life, no matter how broken, no matter how worn down. its a sanctuary of peace and restoration. it is a place of worship.
more than just the strum of guitar strings and melodies sung, worship is a reflection of our hearts. it’s an outpouring of our soul’s deepest longings and needs.
O, Lord, hear our song.
THE INSPIRATION
Leaning into the church’s current branding and timeless logo work, I focused on creating a design that fostered a sense of unity and community. Considering the church’s diverse congregation, which spans various age groups and demographics, I aimed to develop a logo that would resonate with everyone, ensuring it was both inclusive and effective across all audiences.
